Don Drew's Book Recommendations:

The Ripple Effect: Networking for Success
Editor / Author - David Tsubouchi
The Ripple Effect is s a masterclass in human connection. Curated by David Tsubouchi and Marc Kealy, it brings together the voices of twenty accomplished Canadians who prove that networking isn’t about collecting contacts—it’s about cultivating relationships built on trust, generosity, and shared purpose.
Actionable Gamification
Author Yu-Kai Chou
Why do some apps, workplaces, and experiences hook people while others fail? In Actionable Gamification, Yu-kai reveals how you can design experiences that motivate, engage, and drive real results—using the proven Octalysis Framework.
What You’ll Learn:
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The 8 Core Drives of Motivation – The hidden forces that make people take action (or lose interest).
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Black Hat vs. White Hat Gamification – Why some techniques build long-term loyalty while others create short-term addiction.
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Real-World Success Stories – See how companies like Google, Tesla, and Uber use gamification to dominate their industries.
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How to Increase Engagement & Revenue – Practical strategies for product designers, marketers, and workplace leaders.


Reality Is Broken: Why Games Make Us Better and How They Can Change the World
Author - Jane McGonigal
A visionary game designer reveals how we can harness the power of games to boost global happiness.
With 174 million gamers in the US alone, we now live in a world where every generation will be a gamer generation. But why, Jane McGonigal asks, should games be used for escapist entertainment alone? In this groundbreaking book, she shows how we can leverage the power of games to fix what is wrong with the real world-from social problems like depression and obesity to global issues like poverty and climate change-and introduces us to cutting-edge games that are already changing the business, education, and nonprofit worlds. Written for gamers and non-gamers alike, Reality Is Broken shows that the future will belong to those who can understand, design, and play games